Do you want to build a business website? Or do you have a website and you are seeking to transform or expand it and give your business an increased chance of success? Acquiring the right domain name will offer you an opportunity to grow your business. It will also help with your search engine optimization (SEO).
Often, aspiring entrepreneurs and business persons find it challenging to manoeuvre the domain acquisition process. At Discovery Marketing, we have experience helping businesses take up domains that help enhance their SEO and build authority in their market niche or industry.
Let us take care of the difficult process of acquiring the right domain for your brand or business.
What Is Domain Acquisition?
Domain acquisition is the process of purchasing and procuring a domain name for your business. As you establish and build your business, you will need to purchase or acquire a domain name for your website. A domain is simply the string or series of characters that visitors can type into browsers to see your site or have it displayed on the search engine results page (SERPs).
A business or company domain name plays a crucial role in the success of the entity. It is responsible for making a first impression, perception, or opinion with new users.
A domain name is the first impression reflecting a brand identity that customers or clients encounter when they search for your business. Your domain has a huge impact on your site’s ranking by search engines, such as Google. Therefore, selecting a relevant domain is pretty important, as it aids in your SEO strategy, consumer perception, and brand identity. A catchy, unique, appropriate, and memorable domain could increasingly benefit your business.
At Discovery Marketing, we understand that you should have a domain that helps you with your search engine optimization. We work closely to find the right domain that can successfully foster the growth of your business online.
Let's Talk SEO For A Minute...
The main goal of search engine optimization is to increase the chances of your site, including the internal pages, ranking higher in searches relevant to your business. You can optimize the relevance of your site to make sure search engines, including Google and others, understand what the site is all about. You can also optimize the authority of your site, often by enhancing its level of trustworthiness.
The domain name you choose can influence both your site’s authority and relevance to search engines. Therefore, the words forming the string of characters representing your site’s domain name can impact how search engines understand your domain.
Domain affects your SEO strategy. Your domain plays a substantial role in the memorability, clickability, and recognizability of your website. Users will spot and assess your domain as they browse through SERPs. So they will be able to remember it if it’s easy to do so or bookmark it for future visits.
Let us know your line of business and other details, and then we will provide you a roadmap on how to find the right domain that best suits your business and SEO strategy.
Our Service Includes
Assessment
Our teams will research the domain to determine the various approaches, including acquisition and enforcement options available for the domain, and recommend the best course of action.
Domain Investigation and Brokerage
Our Brokerage Team investigates domain ownership and its legitimacy with a digital asset investigation, to ensure the purchase is an informed investment decision, before negotiating on your behalf.
Strategic Approach
With our experience and relationships, we can identify relevant third parties and offer strategic recommendations around budgets and alternative solutions.
Close The Deal
Our end-to-end solution handles all aspects of the transaction and safely adds the new asset to a client's portfolio. We never disclose the identity of a brand owner or purchaser.
Our Minimum Requirements for Domain Marketing
Your domain consists of no more than two descriptive words.
You agree to an exclusive marketing agreement.
You notify us of any ongoing correspondence and offers received.
Domains with spelling and typographic errors will not be accepted.
You provide us with traffic statistics for the past 12 months.
This Might Be Boring But You Need To Read This...
The wording of your domain based on brand name and keyword can affect your ranking.
It’s unlikely to have both branding and keyword wordings in a single domain. Therefore, you have to choose one over the other.
Organizations with powerful and recognizable brands are often rewarded by Google. The same applies to organizations that utilize their brand name to create their domain. Think of companies such as Twitter, Facebook, Grammarly, and others. They use their brand names to represent their domain names.
Brand-related domains not only help with ranking, but are also easily memorable, meaning visitors can recall them and revisit the sites in the future. Besides, brand-related domains stop potential poachers or business competitors from taking advantage of the unused or unregistered branded domain to carry out their wicked actions of doing business.
So if you are creating a start-up bearing a unique brand name, it is advisable to buy the name’s domain. Do it even if you are not planning on making it your primary domain – in some way, it will protect you from competitors and ill-intended people.
Your domain name can also include your keywords – those relevant to your business. It helps users and search engines know what your business is all about. For example, a domain name like “seafoodrestaurantlosangeles.com” indicates what you offer to your customers and your location. Location-based keywords are valuable since they help optimize your business for local search. They also face less competition compared to nationally relevant keywords.
When deciding whether to use branded domains or keyword-based domains, you need to be careful, especially if you haven’t properly established the authority of your business. Also, keyword stuffing in domains is a very bad practice.
Let us assist you in acquiring your domain. Naturally, the world of domain acquisition and its impact on SEO will intimidate a majority of inspiring business persons and entrepreneurs. This is especially so if you are not properly acquainted with SEO and domain acquisition. Here at Discovery Marketing, we take out the guesswork of choosing a domain. We assist you in identifying a domain that can work for your business and positively impact your SEO and PPC strategies.
Call us now and speak to one of our domain acquisition experts or fill out our contact form.
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What Our Client’s Say
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Secure Domain Names From Third Parties
We’ve purchased thousands of domain names on behalf of our clients, including high-profile domains that are now well-known primary websites. Discovery marketing private lmt. Domain Name Acquisition services puts this expertise to work on your behalf, giving you peace of mind and the best possible price for your new digital asset. We can also help you divest domain names, extract the value from them, and re-apply for more new domain names.
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To get help acquiring a domain name, contact us now for a free consultation.